Brand Identity
Your business has a personality all its own. Let's bring it to life with a thoughtful, distinctive brand identity that tells your story, turns heads, and leaves a lasting impression.
A good fit
This is for you if…
you’re starting a business and want to build a strong visual identity from the beginning
your current branding no longer reflects who you are or where your business is headed
you’re tired of piecing together fonts, colors, and graphics that don't quite work together
you want a brand that feels distinctive, intentional, and full of personality
you’re ready for a cohesive identity that makes your business look as good as the work you do
More than just a logo
Good branding leaves a lasting impression.
Your brand is more than a logo or a pretty color palette. It's the personality behind your business, the story you tell, and the feeling people remember. A distinctive visual identity helps you stand out in a crowded market, become instantly recognizable, and stay top of mind long after that first impression.
What's Included
THE NITTY GRITTY
Everything you need to build a recognizable brand and a custom website that brings it all together.
01
Creative Direction
We'll start with two mood board directions inspired by your story, personality, and goals. You'll choose the direction that feels right, giving your brand a clear creative foundation.
02
Custom Logo Suite
A primary logo, 1–2 secondary logos, and 1–2 submarks. Each design is thoughtfully crafted, with custom lettering or hand-drawn details where the design calls for it.
03
Color Palette
A carefully curated collection of colors that reflects your brand's personality and sets the right mood. Includes color codes for consistent use across print and digital.
04
Typography
A distinctive selection of fonts chosen to complement your visual identity and bring your brand's personality to life. Font licensing costs, when applicable, are separate.
05
Brand Guidelines
An easy-to-follow guide that brings all your brand elements together. You'll know exactly how to use your logos, colors, and typography to keep everything looking consistent.
06
Final Brand Files
Your completed logo suite delivered in organized, high-quality file formats for print and digital use. Everything you need to start putting your new identity to work.
Need a little something extra?
From custom illustrations and patterns to packaging design and branded materials, there's plenty of room to make your brand your own. Get in touch to chat about what you have in mind, and I'll put together a custom proposal tailored to your project.
The Details
Down to business
Helpful Details
HOW MUCH DOES BRAND IDENTITY DESIGN COST?
Every project is different, so I can’t guarantee a specific number of tasks. You’ll prioritize your wish list beforehand, and I’ll work through those priorities as efficiently as possible during your six focused hours.
HOW MANY REVISIONS ARE INCLUDED?
Two rounds of revisions are included to fine-tune your chosen design direction. Additional revisions or major changes outside the approved direction can be quoted separately.
HOW LONG DOES THE BRANDING PROCESS TAKE?
Most brand identity projects take approximately 2–4 weeks, depending on the scope and turnaround time for feedback and revisions. Projects involving additional illustrations, packaging, or other custom design work may take longer. I'll provide an estimated timeline in your proposal so you know what to expect.
HOW DOES PAYMENT WORK?
A 50% deposit is required to reserve your project, with the remaining 50% due before final files are delivered. You'll receive a clear proposal and payment details before we get started.
CAN I ADD CUSTOM ILLUSTRATIONS OR PACKAGING?
Absolutely! From hand-drawn illustrations and patterns to packaging and branded materials, additional design work can be tailored to your needs. Just share what you have in mind, and I'll put together a custom proposal.
WHAT IF I ALREADY HAVE A LOGO?
That's perfectly fine! Whether your existing logo needs a refresh or you're ready for a completely new look, we can explore the best direction for your brand.
READY WHEN YOU ARE
LET'S MAKE SOME NOISE.
Got a business with a story to tell? Let's give it a look that's all your own. Tell me what you're dreaming up, and let's make something worth remembering.