Conceptual Project
Tend
Botanical Care
Brand Identity + Packaging Design
Tend is a conceptual botanical skincare brand inspired by the connection between people and the natural world. Blending earthy colors, organic illustrations, and nostalgic typography, the identity celebrates simple rituals, thoughtful ingredients, and a slower approach to everyday skincare.
The vision behind Tend was to create a visual identity that feels both natural and refined, with a little personality woven into the details. Hand-drawn illustrations bring warmth and a human touch to the brand, while simple packaging allows the ingredients and botanical elements to take center stage.
Color Palette
Sage
Terracotta
Rosewood
Vintage Blue
Cream
Oat White
Typography
Cascadia Mono
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Regular
Crimson Pro
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Italic
Source Sans 3
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Regular
Custom lettering
Have a project in mind?
Let's make some magic.
Have an idea brewing? Whether you need a brand identity, a custom website, or a little of both, I'd love to hear what you're dreaming up.