Conceptual Project

Tend
Botanical Care

/ Brand Identity + Packaging Design

Tend is a conceptual botanical skincare brand inspired by the connection between people and the natural world. Blending earthy colors, organic illustrations, and nostalgic typography, the identity celebrates simple rituals, thoughtful ingredients, and a slower approach to everyday skincare.

Logo Variations + Custom Illustrations

Tend was designed to feel both natural and refined, with a little personality woven into the details. Hand-drawn illustrations bring warmth and a human touch to the brand, while simple packaging allows the ingredients and botanical elements to take center stage.